Aetna 11 initiative – quit the cig’s

Tags

, ,

Hey folks – not often that I post stuff that I have worked on myself. But this one seems worthy. Aetna’s 11 initiative. What would you do if we gave you 11 minutes back? Sacrifice a cigarette and find out. We built a machine, content, help and a program that enforced just that message.

Enjoy and spread the message #11mins

/Baek

Video

Climate Name Change – Rename the hurricane after your least helpful politician

Tags

,

Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!

/Baek

 

Image

Facebook photo analysis gives you skincare and beauty tips

Tags

,

Its called Beautiful Me, and despite the shallow name, this actually sounds quite interesting. The iOS app analyses up to 500 Facebook photos of you and gives you tips and info on skin care, your aging process and make-up color choices. It was developed by ModiFace (another slightly disturbing name) and sounds really useful and cool!

Beautiful Me App by ModiFace

Can’t wait to check it out. Maybe hot pink is not my color after all!

/Baek

 

 

On-flight hotel rooms for first class passengers

Tags

, , , ,

Etihad Airways just announced that they would offer hotel experiences for first class passengers. “The Residence” is designed for one or two travelers and wants to give them a place to Work, rest, play!. Read more on psfk.

“The Residence”

Love the idea – now give me a raise to I can go to Abu Dhabi and try it out:)

/Baek

Fallon Start-up Kit

Tags

, ,

Love this initiative by Fallon. Supporting Start-ups with admin, financing, comms and strategy. I think this could be an important component of the agency of the future. Actually nurturing and developing companies to market! And having a stake in their success! Bravo! Not unlike Ogilvy New York’s Start-up University, helping budding companies develop business plans, ideas and comms. Guess we need to make a cool video too:)

/Baek

Follow

Get every new post delivered to your Inbox.

Join 621 other followers