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Climate Name Change – Rename the hurricane after your least helpful politician

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Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!

/Baek

 

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Facebook photo analysis gives you skincare and beauty tips

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Its called Beautiful Me, and despite the shallow name, this actually sounds quite interesting. The iOS app analyses up to 500 Facebook photos of you and gives you tips and info on skin care, your aging process and make-up color choices. It was developed by ModiFace (another slightly disturbing name) and sounds really useful and cool!

Beautiful Me App by ModiFace

Can’t wait to check it out. Maybe hot pink is not my color after all!

/Baek

 

 

On-flight hotel rooms for first class passengers

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Etihad Airways just announced that they would offer hotel experiences for first class passengers. “The Residence” is designed for one or two travelers and wants to give them a place to Work, rest, play!. Read more on psfk.

“The Residence”

Love the idea – now give me a raise to I can go to Abu Dhabi and try it out:)

/Baek

Fallon Start-up Kit

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Love this initiative by Fallon. Supporting Start-ups with admin, financing, comms and strategy. I think this could be an important component of the agency of the future. Actually nurturing and developing companies to market! And having a stake in their success! Bravo! Not unlike Ogilvy New York’s Start-up University, helping budding companies develop business plans, ideas and comms. Guess we need to make a cool video too:)

/Baek

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Ravijour, the connected bra – how deep is your love!

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YEEEES its here! The super connected bra that only opens if the woman is in love!

It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60’s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.

/Baek

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Google tracks Santa’s journey

I like this. Using google maps to show Santa’s journey. Adding a little “utility” to the maps. Lovely, simple and fun for kids… and geeks. Click below:

Goggle Maps Santa Tracker

Happy holidays from Digital Vinyl!

/Baek

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Westjet surprise and delight holiday travelers

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Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.

It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/ 

/Baek

 

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