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I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.

And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.

http://digitalvinyl.wordpress.com/2012/04/09/the-generous-store/

/Baek

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