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Love this initiative by Fallon. Supporting Start-ups with admin, financing, comms and strategy. I think this could be an important component of the agency of the future. Actually nurturing and developing companies to market! And having a stake in their success! Bravo! Not unlike Ogilvy New York’s Start-up University, helping budding companies develop business plans, ideas and comms. Guess we need to make a cool video too:)

/Baek

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