Hello – Ogilvy and Caterpillar developed this nice little activation for the “Built for It’ Campaign. Using the BIG machines for a friendly game of Jenga. Pretty cool!
Love this initiative by Fallon. Supporting Start-ups with admin, financing, comms and strategy. I think this could be an important component of the agency of the future. Actually nurturing and developing companies to market! And having a stake in their success! Bravo! Not unlike Ogilvy New York’s Start-up University, helping budding companies develop business plans, ideas and comms. Guess we need to make a cool video too:)
YEEEES its here! The super connected bra that only opens if the woman is in love!
It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60′s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.
Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.
It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/
I want this mouse. Not quite Minority Report, but very cool. Add to my Xmas list Santa;)
It is really simple. Collect all your cards in one. Digitally. This is essentially Coin. Next step of course is that you will just have them on your phone. But this is a nice first step for now.
Having worked for a lot of banks I wonder what this will do to the top of wallet issue. This will definately eliminate or at least diminish the badge value of a card like AMEX over say Citi. Very interesting.
But most of all a great utility.
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
Bringing a little class room psychology into the onboard education. Making education entertaining. Whaaat!?! And of course doing the whole thing with behind the scenes footage etc. An interesting way of making ‘inflight’ ATL.
Fun launch of beer in Madrid. ‘Honoring’ the man that started the prohibition movement Senador Volstead was launched as a hard to get hidden beer. There are some cool on premise ideas and I also like the digital – website inside a fake website solution.
But sending it inside a stuffed teddy… I just don’t know:)