Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
SNCF, the French train operator, has created this very cool OOH experiential campaign, which basically let’s you experience stuff worth jumping on a train to go see!
Super simple and very well made!
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
Bringing a little class room psychology into the onboard education. Making education entertaining. Whaaat!?! And of course doing the whole thing with behind the scenes footage etc. An interesting way of making ‘inflight’ ATL.
I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.
And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.
This activation is exactly what this blog is about. Bringing together the new and old. The great idea and the brilliant execution, the romantic and the indulgent, the rigor and the magic…
So obviously I love this DM from Kontor Records – apparently the biggest dance music label in Germany. I have a feeling that the technology behind this is quite simple really – more or less just an app that plays music. But the execution is outstanding.
The music sucks though…
This is a pretty cool campaign all around. A cool installation in airports, where Heineken let’s people push the button, to drop current plans and go somewhere “more exotic” and give them an allowance.
The tagline is: “Legends aren’t born they are dropped”
This ties into their video series that you can find at: https://www.youtube.com/heinekendropped. Basically they drop blindfolded people in foreign destinations with a mission and let hem create their own “Legends”. A fun concept. Not sure what the link to beer is… maybe how you feel after you have to many and end up in a weird place and don’t remember how you got there… not that I would know anything about that.
Well well well. Looks like Nike did it again. Pushed the envelope for engaging. Basically they created a super cool video. That in it self is good ‘advertising’. Then they included layers or tunnels into this great asset. Layers that will give you bits of information about the players and teams and with social media integration… follow this player on twitter… And as usual the soundtrack rocks… This just checks a lot of boxes for me. Awesome. Now let’s start those Euro’s already. Go Denmark.
Please try the interactive version here: http://go.nike.com/mtin
Just the video: