Danish Architect maestro, Bjarke Ingels on his philosophy to creativity and building city scapes. Very cool stuff.
SNCF, the French train operator, has created this very cool OOH experiential campaign, which basically let’s you experience stuff worth jumping on a train to go see!
Super simple and very well made!
YEEEES its here! The super connected bra that only opens if the woman is in love!
It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60’s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.
Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.
It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/
I want this mouse. Not quite Minority Report, but very cool. Add to my Xmas list Santa;)
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
Fun launch of beer in Madrid. ‘Honoring’ the man that started the prohibition movement Senador Volstead was launched as a hard to get hidden beer. There are some cool on premise ideas and I also like the digital – website inside a fake website solution.
But sending it inside a stuffed teddy… I just don’t know:)
I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.
And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.
This activation is exactly what this blog is about. Bringing together the new and old. The great idea and the brilliant execution, the romantic and the indulgent, the rigor and the magic…
So obviously I love this DM from Kontor Records – apparently the biggest dance music label in Germany. I have a feeling that the technology behind this is quite simple really – more or less just an app that plays music. But the execution is outstanding.
The music sucks though…