Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
This is a pretty cool campaign all around. A cool installation in airports, where Heineken let’s people push the button, to drop current plans and go somewhere “more exotic” and give them an allowance.
The tagline is: “Legends aren’t born they are dropped”
This ties into their video series that you can find at: https://www.youtube.com/heinekendropped. Basically they drop blindfolded people in foreign destinations with a mission and let hem create their own “Legends”. A fun concept. Not sure what the link to beer is… maybe how you feel after you have to many and end up in a weird place and don’t remember how you got there… not that I would know anything about that.
Facebook ad from W+K. Facebook taking on a much more emotional role. The role of a nation or… the universe. Creating belonging. Big claim. Let’s see how it nets out. Beautiful ad though.
This reminds me quite a bit of the old Campaign for Real Beauty stuff. Particularly the world famous viral of course. None the less a great idea and an amazing execution. They got Zombie Boy to put on their makeup to appear “normal” – of course showing off the makeup’s strong ‘cover’.
Behind the scenes:
I don’t think I need to set this up. I start with a quote from a disgruntled Facebook man and then the response from the company… I don’t know where they will go from here but all power to Bodyform
KFC launched this video – developed around the many excuses for eating unhealthy food. Wonder what the strategy is for a fast food brand, but I like the insight. We definitely all have those It doesn’t count moments – I’ll go out on a dangerously sexist limb and say particularly women. And it has a nice social call to action tie in to it.
Let me know what you think.
The Swedish Tourism Board let Swedish people take over their Twitter feed and sell their version of Sweden. Lovely idea… that of course needed to be moderated after Jew rants and other completely inappropriate messaging entered the mix. A very brave client indeed. Completely letting go control of control. Impressive.
Well well well. Looks like Nike did it again. Pushed the envelope for engaging. Basically they created a super cool video. That in it self is good ‘advertising’. Then they included layers or tunnels into this great asset. Layers that will give you bits of information about the players and teams and with social media integration… follow this player on twitter… And as usual the soundtrack rocks… This just checks a lot of boxes for me. Awesome. Now let’s start those Euro’s already. Go Denmark.
Please try the interactive version here: http://go.nike.com/mtin
Just the video:
Great sampling event by Anthon Berg. And cool social integration.