Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
This is a pretty cool campaign all around. A cool installation in airports, where Heineken let’s people push the button, to drop current plans and go somewhere “more exotic” and give them an allowance.
The tagline is: “Legends aren’t born they are dropped”
This ties into their video series that you can find at: https://www.youtube.com/heinekendropped. Basically they drop blindfolded people in foreign destinations with a mission and let hem create their own “Legends”. A fun concept. Not sure what the link to beer is… maybe how you feel after you have to many and end up in a weird place and don’t remember how you got there… not that I would know anything about that.
Facebook ad from W+K. Facebook taking on a much more emotional role. The role of a nation or… the universe. Creating belonging. Big claim. Let’s see how it nets out. Beautiful ad though.
Great ad by Droga5 for Spotify. Reminds me of some of the Olympics stuff for the Beijing Games. I think both Nike and Adidas did something with standing on the shoulders of “the people”. This is about the connection and the power of music. There is an inherent and unspoken Spotify against the Pirates in there, which I like.
Not sure how a feel a bout an ad for music without music though (although that is probably the point)
Two other executions.
This reminds me quite a bit of the old Campaign for Real Beauty stuff. Particularly the world famous viral of course. None the less a great idea and an amazing execution. They got Zombie Boy to put on their makeup to appear “normal” – of course showing off the makeup’s strong ‘cover’.
Behind the scenes:
I don’t think I need to set this up. I start with a quote from a disgruntled Facebook man and then the response from the company… I don’t know where they will go from here but all power to Bodyform
Just saw this. Pretty interesting in a kind of obvious way. That’s why I like it. Simply add a “pin it” function to your banner. This brings me to another point. I love that Pinterest has been able to verb-ify their product – “Pin it” – like Google did way back when…
Here is a note from Mashable on the platform:
“The ad was developed in collaboration with Triple Lift, whose analytics platform will track the ad as it’s shared across Pinterest — if it is, in fact, shared. The ad’s dual focus on one model’s face and another model’s shoes doesn’t make it obviously pinnable, in my opinion — is one pinning the shoes, the photograph or the ad itself? Consumers don’t know they have multiple (and better) options until they click on the “Pin it” button.” Read the full coverage here: http://mashable.com/2012/10/04/gucci-pinterest-banner-ad/
And thanks to Dara for pointing out case.
The Swedish Tourism Board let Swedish people take over their Twitter feed and sell their version of Sweden. Lovely idea… that of course needed to be moderated after Jew rants and other completely inappropriate messaging entered the mix. A very brave client indeed. Completely letting go control of control. Impressive.
Nike+ was my favorite marketing case for years. Now the people at Nike and R/GA have updated the concept into Nike Fuelband, which is essentially a band that converts all you do in a day into Nike Fuel. They motto is if you have a body you’re an athlete.
Not quite sure that I agree that this is as big a step within comms as when they introduced Nike+, but I will certainly check it out. And there is no doubt that this type of thing – utility, service etc. is the future of comms.