Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.
It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
Bringing a little class room psychology into the onboard education. Making education entertaining. Whaaat!?! And of course doing the whole thing with behind the scenes footage etc. An interesting way of making ‘inflight’ ATL.
For those of us interested in fem care… Yes, believe it or not, I am one of those people:) This is a pretty cool video from Hello Flo – one of the new Birch Box like companies, with special focus on Menstruation packages – The Period Store is another one!
Love this video. It is all about opennes, being a little raunchy and of course using the word Vag(ina) over and over again. They target young girls while appealing to women of all ages. Love it.
This is a pretty cool campaign all around. A cool installation in airports, where Heineken let’s people push the button, to drop current plans and go somewhere “more exotic” and give them an allowance.
The tagline is: “Legends aren’t born they are dropped”
This ties into their video series that you can find at: https://www.youtube.com/heinekendropped. Basically they drop blindfolded people in foreign destinations with a mission and let hem create their own “Legends”. A fun concept. Not sure what the link to beer is… maybe how you feel after you have to many and end up in a weird place and don’t remember how you got there… not that I would know anything about that.
A new very interesting film by Dove and Ogilvy about real beauty. This time they dive into womens self perception and how they are usually their own harshest critic. They are more beautiful than they think. And it is not always about the skin deep beauty. It is about a smile and being nice. Again a great insightful core for their execution. And a great piece of content, if a little over-emotional.
Great ad by Droga5 for Spotify. Reminds me of some of the Olympics stuff for the Beijing Games. I think both Nike and Adidas did something with standing on the shoulders of “the people”. This is about the connection and the power of music. There is an inherent and unspoken Spotify against the Pirates in there, which I like.
Not sure how a feel a bout an ad for music without music though (although that is probably the point)
Two other executions.
This reminds me quite a bit of the old Campaign for Real Beauty stuff. Particularly the world famous viral of course. None the less a great idea and an amazing execution. They got Zombie Boy to put on their makeup to appear “normal” – of course showing off the makeup’s strong ‘cover’.
Behind the scenes: