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Ravijour, the connected bra – how deep is your love!

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YEEEES its here! The super connected bra that only opens if the woman is in love!

It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60’s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.

/Baek

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Google tracks Santa’s journey

I like this. Using google maps to show Santa’s journey. Adding a little “utility” to the maps. Lovely, simple and fun for kids… and geeks. Click below:

Goggle Maps Santa Tracker

Happy holidays from Digital Vinyl!

/Baek

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Westjet surprise and delight holiday travelers

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Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.

It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/ 

/Baek

 

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One COIN to rule them all

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It is really simple. Collect all your cards in one. Digitally. This is essentially Coin. Next step of course is that you will just have them on your phone. But this is a nice first step for now.

Having worked for a lot of banks I wonder what this will do to the top of wallet issue. This will definately eliminate or at least diminish the badge value of a card like AMEX over say Citi. Very interesting.

But most of all a great utility.

We like!

/Baek

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British Airways – Yourope

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This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!

Check it out!!!

/Baek

Senador Volstead – the hidden beer

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Fun launch of beer in Madrid. ‘Honoring’ the man that started the prohibition movement Senador Volstead was launched as a hard to get hidden beer. There are some cool on premise ideas and I also like the digital – website inside a fake website solution.

But sending it inside a stuffed teddy… I just don’t know:)

/Baek

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Anthon Berg – generous upgrades

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I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.

And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.

http://digitalvinyl.wordpress.com/2012/04/09/the-generous-store/

/Baek

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