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Google tracks Santa’s journey

I like this. Using google maps to show Santa’s journey. Adding a little “utility” to the maps. Lovely, simple and fun for kids… and geeks. Click below:

Goggle Maps Santa Tracker

Happy holidays from Digital Vinyl!

/Baek

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Westjet surprise and delight holiday travelers

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Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.

It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/ 

/Baek

 

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One COIN to rule them all

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It is really simple. Collect all your cards in one. Digitally. This is essentially Coin. Next step of course is that you will just have them on your phone. But this is a nice first step for now.

Having worked for a lot of banks I wonder what this will do to the top of wallet issue. This will definately eliminate or at least diminish the badge value of a card like AMEX over say Citi. Very interesting.

But most of all a great utility.

We like!

/Baek

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British Airways – Yourope

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This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!

Check it out!!!

/Baek

Senador Volstead – the hidden beer

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Fun launch of beer in Madrid. ‘Honoring’ the man that started the prohibition movement Senador Volstead was launched as a hard to get hidden beer. There are some cool on premise ideas and I also like the digital – website inside a fake website solution.

But sending it inside a stuffed teddy… I just don’t know:)

/Baek

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Anthon Berg – generous upgrades

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I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.

And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.

http://digitalvinyl.wordpress.com/2012/04/09/the-generous-store/

/Baek

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Car key cell phones are the new rave… in prison

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Just read this article on psfk – it talkes about how a Chines innovation – very small mobile phones that look like car keys are becoming a big problem in prisons.

From psfk: “Tiny cellphones that look like key fobs for high-end cars are becoming a big concern over at the UK. It seems that the China-made small mobile phones are being marketed towards prison inmates.

The Times reported that the miniature cellphones have been smuggled into prisons, where they are illegal since they can be used by inmates to direct criminal activities from the inside. Possession of a mobile phone inside a prison is a criminal offense with a two-year sentence and a fine.”

Just goes to show anything can be abused for sinister purposes. That’s why we have Batman.

/Baek

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