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Car key cell phones are the new rave… in prison

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Just read this article on psfk – it talkes about how a Chines innovation – very small mobile phones that look like car keys are becoming a big problem in prisons.

From psfk: “Tiny cellphones that look like key fobs for high-end cars are becoming a big concern over at the UK. It seems that the China-made small mobile phones are being marketed towards prison inmates.

The Times reported that the miniature cellphones have been smuggled into prisons, where they are illegal since they can be used by inmates to direct criminal activities from the inside. Possession of a mobile phone inside a prison is a criminal offense with a two-year sentence and a fine.”

Just goes to show anything can be abused for sinister purposes. That’s why we have Batman.

/Baek

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SLÖJD – Designing Solutions to Foster Creativity in Education

I love this take on innovation. Designed to innovate the US school system, but with applications to advertising, media, product development in general. A very well defined and structured workshopping process, the right innovation skillsets (both insight, strategy and implementation) and a limited time period does it every time. AND prototyping. Taking that last step from concept to actual product!

Here is a little bit of background from http://www.good.is: “Two years ago the inaugural No Right Brain Left Behind innovation challenge asked the creative industries to dream up solutions that could help the creativity crisis in the United States’ education system. In seven days, the challenge yielded 300 concepts from some of the top creative companies in the nation.”

/Baek

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Vinyl is the new media

This activation is exactly what this blog is about. Bringing together the new and old. The great idea and the brilliant execution, the romantic and the indulgent, the rigor and the magic…

So obviously I love this DM from Kontor Records – apparently the biggest dance music label in Germany. I have a feeling that the technology behind this is quite simple really – more or less just an app that plays music. But the execution is outstanding.

The music sucks though…

/Baek

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Camp Gyno

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For those of us interested in fem care… Yes, believe it or not, I am one of those people:) This is a pretty cool video from Hello Flo – one of the new Birch Box like companies, with special focus on Menstruation packages – The Period Store is another one!

Love this video. It is all about opennes, being a little raunchy and of course using the word Vag(ina) over and over again. They target young girls while appealing to women of all ages. Love it.

Enjoy,

/Baek

Heineken Dropped

This is a pretty cool campaign all around. A cool installation in airports, where Heineken let’s people push the button, to drop current plans and go somewhere “more exotic” and give them an allowance.

The tagline is: “Legends aren’t born they are dropped”

This ties into their video series that you can find at: https://www.youtube.com/heinekendropped. Basically they drop blindfolded people in foreign destinations with a mission and let hem create their own “Legends”. A fun concept. Not sure what the link to beer is… maybe how you feel after you have to many and end up in a weird place and don’t remember how you got there… not that I would know anything about that.

Cambodia 1: 

Cambodia 2: 

Cambodia 3: 

/Baek

Burberry Kisses

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How do you advertise your line of lipstick to a crowd that thinks that Burberry, a 157 years old luxury fashion brand,  is way to expensive and maybe a little old fashioned?

Burberry partnered with Google to create a web utility that, through the use of your webcam, allows you to send a kiss to the person you love the most, sealed with a virtual imprint of your actual kiss, impressively dressed up in a real Burberry lipstick color.

Burberry Kisses

A fun and flirtatious way to engage  the Millennial crowd and lovers of all ages and a brilliant way to spread a little love across the globe.

/Baek

Share a Coke with your best friend

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I do like this campaign, it feels like a new and more personal iteration of the old Coke Hilltop from 1971 (which was also famously reinvented in Google’s Project Re:Brief). The pay-off from that ad was I’d like to buy the world a Coke – or that’s what they sing.

In Share a Coke that is exactly what you do – only to someone who you know and care about.

Share a Coke 2013:

It does seem that they target slightly dysfunctional Brits for this one… I dunno:)

Coke Hilltop 1971:

/Baek

Dove Forensics

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A new very interesting film by Dove and Ogilvy about real beauty. This time they dive into womens self perception and how they are usually their own harshest critic. They are more beautiful than they think. And it is not always about the skin deep beauty. It is about a smile and being nice. Again a great insightful core for their execution. And a great piece of content, if a little over-emotional.

Enjoy.

/Baek

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