Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
YEEEES its here! The super connected bra that only opens if the woman is in love!
It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60’s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.
Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.
It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: http://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/
I want this mouse. Not quite Minority Report, but very cool. Add to my Xmas list Santa;)
It is really simple. Collect all your cards in one. Digitally. This is essentially Coin. Next step of course is that you will just have them on your phone. But this is a nice first step for now.
Having worked for a lot of banks I wonder what this will do to the top of wallet issue. This will definately eliminate or at least diminish the badge value of a card like AMEX over say Citi. Very interesting.
But most of all a great utility.
This campaign was created by my very talented colleagues at Ogilvy & Mather New York. Obviously for BA and using some smart hot links within Youtube. Nice way of telling the story and keeping people engaged. Super Simple and really smart. Good job guys. Pretty cool soundtrack too!
Check it out!!!
Bringing a little class room psychology into the onboard education. Making education entertaining. Whaaat!?! And of course doing the whole thing with behind the scenes footage etc. An interesting way of making ‘inflight’ ATL.
I really love this activation from Anthon Berg. Basically, if your plane seat sucks, they will give you a big chocolate surprise – if your seat is OK, they will just give you a little treat. A very nice way of creating interaction and reward, through a little tech solution.
And if you haven’t seen their Generous Store, which is a couple of years old. Please check it out. Also a great activation.
I love this take on innovation. Designed to innovate the US school system, but with applications to advertising, media, product development in general. A very well defined and structured workshopping process, the right innovation skillsets (both insight, strategy and implementation) and a limited time period does it every time. AND prototyping. Taking that last step from concept to actual product!
Here is a little bit of background from http://www.good.is: “Two years ago the inaugural No Right Brain Left Behind innovation challenge asked the creative industries to dream up solutions that could help the creativity crisis in the United States’ education system. In seven days, the challenge yielded 300 concepts from some of the top creative companies in the nation.”