For the passionate shopper H&M has enabled immediate shopping, when executed for a billboard or magazine print ad. Simply put, state of the art technology has merged with traditional offline channels. Now you can shop straight from the billboard or magazine, by snapping a photo (with your mobile) of a semacode tag (a small bar code) on the latest H&M ads. Hereby, you will get access to the entire fashion catalogue. The items can be bought from your mobile and will be charged to your mobile´s account. The tag lets you shop for the product as soon as you lay your eyes on it.