As a twin or tag-on to the fantastic Run London (and Paris, Berlin, New York, etc.) Nike+ has created a new engaging piece of communication or activity. The event is called Nike+ Supersonic. And people competed in 100m and 1k sprints. Finalists won a set of Nike+ trainers and an iPod nano. So simple and yet so effective and cool. They molded the entire campaign around the same idea. The commercial, the myspace subsite (, the event, the after party. And with the products center stage.

 Nike+ Supersonic

Great job… Here is a link to Wieden + Kennedy’s experience with it.