The Danish fashion designer Mads Nørgaard’s done a trilogy called the Copenhagen Experience replacing the traditional runway shows during fashion week with short fashion films taking place on the streets and in cool spots in the city of Copenhagen.

The third is yet to be shot but the others display Danish supermodel Freja Beha hanging out in the streets with her good-looking fashionista crowd and going to cool sub-parties in Kødbyen (the Meatpacking District). The legendary Copenhagen punkband Sods’ song “Copenhagen” goes along with the films in different versions with my favorite DJ Djuna Barnes and Anders Trentemøller mixing the recordings.

It’s a new and refreshing take on presenting a collection while capturing the crowd of the usual suspects on the fashion/party/clubkids scene – really, the stuff and people that create the energy in Copenhagen.

/ iben