Isobar gave a terrible presentation on Tuesday – the ugliest I have seen down here. Come on, make an effort. But I will very shortly refer to the 4 trends they gave that are changing the world forever. 1) Digital Technologies 2) Consumer Activism 3) Sustainability 4) Globalisation. Duh. They also presented their 3 rooms connotation. Basically modern communications should be like a dinner party. Hmm. I seem to remember them as better last year. But I could be mistaking cuz this years presentation sucked.