I have to confess. Quite often I give people the impression that I know a lot about things that I really don’t. Or at least that I’ve heard of the term/organisation/phenomenon, and have a general idea of what it’s all about. But alarmingly often, I don’t. I really don’t.

About two years ago, I was having a cup of cofee with a good friend of mineat our local cafe. He is this kind of guy who really is into new online technologies, and polite (and interested) as I like to consider myself to be, I normally keep the conversation going and ask clarifying questions.

But this time, I gave up pretending. “Web 2.0 is a stroke of genius!” he said, waving his hands energetically. “Think of what you can do with RSS, blogs and wikis! It completely changes the way we view and work with information, right?”. First I tried to hide my lack of knowledge about these terms, who I had heard of but would never be explain. At this point in my life, I neither had a labtop nor a broadband internet connection, so my online experiences where quite limited.

But, as stated above, I gave up pretending. And asked him to explain. Some I understood. Some I didn’t. And most I was later learning-by-doing when I got a labtop, a broadband connection and spend a lot more time online.

Now this story of mine takes a turn, from the confessional to the more preaching and advocating style. Because during the latest couple of years, I’ve often searched wikipedia for explanations of different online terms. But, honestly, who really get’s the idea of social bookmarking when reading wikipedias

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.”

well, I don’t. How does it work? How do I get started using it? Well thats where the gifted people at commoncraft.com come into the picture. They’ve specialised in making complex ideas easy to understand with short and simple videos. It’s as simple as that. Just watch this video on social bookmarking:

It’s brilliant, as is commoncrafts take on RSS, Podcasting an even the U.S. Presidential Election

You can watch the videos yourself and get smarter, you can share them on your blog, or even use them to educate your pupils or co-workers on important issuses.

Bottom line is this: It’s free, easy and quite fun as well. From now on it’s up to others to pretend when I lecture them on Twitter:

// Jakob