Here’s another campaign that invites the users to become co-creators . Afterwards the users need to do the promotion too – going viral and creating a buzz among their friends.
It goes like this: Make your own posters, pick your favourite bands and promote your darlings! You can now become the creator of your own virtual festival at: http://www.originalsfestival.com
Promote it by sending it to your friends, posting it on Facebook or MySpace. If your festival gets the highest virtual attendance you could win a trip to Australia, including hotel, festival tickets, and a bunch of adidas Originals clothes.
Behind the festival are Adidas originals together with Vice Magazine – nice work!