The American comedian Sarah Silvermann is trying to get Jewish kids to visit their grandparents in the key swing state Florida and convince them to vote for Obama. She’s launched The Great Schlep campaign, featuring this great website.

The website cointains a long list of talking points that jewish children can use when talking to their grandparents (“His love for the United States is similar to that of generations of Jewish immigrants, who loved America for giving them an opportunity to succeed if they worked hard enough”).

This is a great example of a mixture of humour, straight talk and recipient-oriented communication.

Mazel tov, Sarah!