One of the latest things we have done here at MEC Copenhagen is create and integrated campaign for Sony Ericsson new phone C905, featuring a 8.1 mpx camera. Its a beauty. Always pursuing expoitation of Social Media, one of the thing we did was create a Facebook application. We call it Photo Battle – people upload their favorite own made photograph within 4 categories. In the end we will award the 4 photos that win the most user votes and 4 photos that will win the jury awards.
Check it out: http://apps.facebook.com/photo-battle/