Im in love! Both with Joanna a n d the interactive movie in which she appears, “Love at first site”. It’s Samsung’s Youtube-game “Follow your instinct” meets groundbreaking caracter-shifting videogame “Fahrenheit”.
I’ll give you Adverblog’s great recap of the new phenomenon:
From Greece, a campaign for a chocolate bar that is proving very successful. As Panos from OgilvyInteractive explains us, “Love at first site” is a 17 minute interactive film, shot on the Greek island of Paros, and in Athens.
It is a story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love “at first sight”, and spend a magic week together, only to break up and never see each other again. The story unfolds in “flash back” and users get to experience the love story from the beginning. Only through their actions and correct choices can they progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.
What is also interesting is that the website is part of an integrated campaign aiming to engage 18-24 young
women and men, the primary target group for “Lacta”, one of the most renowned chocolate brands in Greece. The campaign is also promoting sales, by placing special “on-pack” codes, that users could then submit on the
website and get tips in order to progress the story.
// Greek holiday romance greetings, Jakob