Seth Godin on performance:

The sad lie of mediocrity

Doing 4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

That’s because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results. In fact, the results are usually totally out of proportion to the incremental effort.

I think I’ll make 2009 my year-of-10-percent-extra. At work as well as at home. I’ll start by coloring Seth’s words orange and doing the dishes when I get home 😉

Merry everything!

See you at digitalvinyl in 2009.

// Bing & Jakob