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I’m really looking forward to this upcoming documentary about industrial design, directed by Gary Hustwit who also did the film Helvetica. It’s about our relationship to mass-produced objects and how they play a part in consumerism at large, their ways to support personal expressions and offering problemsolving to sustainability and other challenges in society.

Re-examine, Re-evaluate & Re-invent
The documentary features some of the finest industrial designers such as Jonathan Ive, the designer behind many Apple products. It takes a look on the designers and the way they re-examine, re-evaluate and re-invent our environment – and their creativity behind.

Enjoy the trailer!

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