Today’s audiences don’t live in an on- or off-line world; they live in a “nonline” world. The even more advanced technology has become a part of peoples’ daily life, and they cannot tell exactly when they are “on” and when they are “off”. Marketers should therefore take a look at nonline success metrics. 

The Pod Hotel in New York combines high style with high tech. To compete with trendy boutique hotels, the hotel lets visitors make advanced connections with other guests via its closed social network PodCulture. Improving the real-world customer experience, guests connect online in specific forums to meet up in real life to drink, dine, shop or go out.

Visit the hotel one day you are in New York or just check out the website!

/Katrine Thuesen