Hey all – sorry for the long absence. I’ve been been working on a seminar we are hosting on Branded Utility. I’m actually writing a book on the subject as well. Should be very interesting. Its so cool to rummage the different cases. This is one of my favorites. It has a heap of recepies, instruction, how-to videos, a shopping list maker, a store finder – with GPS. Damn it’s good.

We’ve been trying to sell something similar to a slew of our retail client – some people just wont listen. It looks like we have finally gotten someone interested – more on this later.

But check out Kraft’s iFood Assistant. It rocks. iFood Assistant