Hanzl showed me this “definitive” list of stuff you should have seen on the web. Interesting in the area of what mechanisms create this viral/WOM spread.

Fun stuff from Greg Rutter. 99 things you should have seen.

I’ll just add one which Line G showed me a while back. This is funny because Katrine Poulstein – my fellow Comms Planner here at MEC Copenhagen are in and out of her dentist’s office – and she’s starting to act a bit like this kid.