I love this new feature from H&M, enabling users to create their own look by adding clothes and assesories on a virtual dress-up paper doll. H&M has done it before when they alowed us to add our own bodyshape, eyecolour, haircut etc. however this feature, even slightly less complicated, just looks better. I don’t know about the guys, but for a girl, dressing up paper dolls never really gets borring no matter how old you get. /Katrine