MTV Europe has created an extensive study on European youth, their beliefs, dreams, values etc. What is quite interesting and maybe surprising are the virtues which the youth perceive as positive such as  sloth, lust and pride. These are all considered as positive drivers for progression and a strengthening of one’s standing in contemporary culture.

Read more at MTV Sticky // watch the presentation on slideshare // or read more about the project on the trendblog psfk // thanks, Christian (blog marketear) for the link!

* iben