, , , , , , ,

MEC in Copenhagen has developed a concept for Sony Ericsson we call The Copenhagen X Sessions. X because it is for Sony Ericsson’s Xperia platform, the X10 model for starters, and Sessions because we gathered the cream of the Danish upcoming music scene and recorded a string of music and video sessions with them. The concept is ultra high quality in artist, performance, music and video – totally free for download. A new type of concept where the company – in this case Sony Ericsson acts like a record company except… we made it free. It benefits the musicians – who are paid and a platform and free recording/video and the brand Sony Ericsson – because they are associated with music and provides content to their target audience and phones, which should generate sales, buzz and loyalty. Everybody wins. Quite simply. The first sessions to be released are from the excellent danish bands – I Got you on Tape, Giana Factory and Sleep Party People.

The sessions are recorded and produced at Black Tornado Studios in Copenhagen, by Mikkel Max and Ebbe Frey – both previously in Epo555 and all video art was done by Michael Voight from Good Boy Creative. Here is a behind the scenes clip from yesterday, when one of the last sessions were recorded with the band Cody – indie, folky, post rocky country – excellent stuff. I apologize for the non HD quality, but it was recorded with the X10:-)

Check out the website www.xsessions.dk – it rocks. Enjoy.