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FOA launched this campaign, which I suspect is developed by Wasabi (Advance).

The films were seedet on the website, http://www.rigtigemennesker.dk/robocare/index.php,  as advertisements for the fake company RoboCare, before they let the cat out of the bag and FOA was revealed as the advertiser: www.rigtigemennesker.dk . Not a bad effort – not really excellent either. Virals are getting harder to produce, because we are getting very good at recognizing them. And I certainly don’t understand why they don’t allow sharing the video on blogs and youtube, facebook etc. That’s just plain stupid. They don’t get any social juice.

/Baek