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Best Buy did a neat Twitter expert help function… they called it twelpforce (@twelpforce). It just won the Integrated Titanium Grand Prix in Cannes. Maybe I don’t get the big picture, but it doesn’t seem that different from some of the other Twitter customer service help functions, like those from Starbucks, Dell and Southwest Air… and none of them won! Did I misunderstand something.

The campaign is made by Crispin Porter & Bogusky, meybe that’s why it won?

Check out the case here: Cannes Lions