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Well Forsmann & Bodenfors…and MEC won it’s first Integrated Titanium Lion. Fantastic. It was won for the Ikea opening in Malmö, where you tagged pictures of furniture with your name. The first to tag won the piece of furniture and of course the rumor spread on Facebook feeds and updates. Not a bad idea, but again a Cannes Lions Titanium winner? I don’t think so. It looks like they liked Social Media for the winners this season.

/Baek