Just saw this interactive banner ad from Nortlander – It’s pretty cool. It uses the webcam in the computer and ads the snow element, which is sensitive to movements you make. They want to convey the feeling of being in the snow, when people are considering whether or not to book a ski trip. Our little team laughed and interacted so I guess it worked. It has a simple touch of augmented reality which I like.
I apologize for the crappy resolution – I could figure out how to crop the video. Try it your self here: 100% Snow Guarantee.
By the way the idiots in the little clip aside from myself are Iben, Katrine and Poul.