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This is a very good idea from the danish (and Russian) 2010 Future Lions finalists. Extremely simple. Donate the 5 cents round up to a whole amount…from $9.95 to $10.00 to a worthy cause. Many small amounts become something substantial. Easy and very executable. Do it people. Good work to the team Vera karpova (CW) & Thomas Ilum (AD).

/Baek