Well well well. Looks like Nike did it again. Pushed the envelope for engaging. Basically they created a super cool video. That in it self is good ‘advertising’. Then they included layers or tunnels into this great asset. Layers that will give you bits of information about the players and teams and with social media integration… follow this player on twitter… And as usual the soundtrack rocks… This just checks a lot of boxes for me. Awesome. Now let’s start those Euro’s already. Go Denmark.
Please try the interactive version here: http://go.nike.com/mtin
Just the video: