I know everyone in Denmark are talking about this right now because Only and UncleGrey just won a Gold Lion in Cannes. It is pretty cool though. A bit in line with the Krak – Casper Christensen thing – but takes it even further into retail. Really good job to the old Digital Vinyl co-founder Lars Samuelsen and his team at UncleGrey.
Here is the interactive video: http://onlybecausewecan.com/
And here is a link to the case study. http://cases.pixelada.com/only/onlybecausewecan/cyber/d04/
And if you just want to watch the video, we got that too:)