Google just launched this. Looks kinda like a revamp of their Google Goggles, which I never really liked. Essentially, it will add a augmented layer to what you see through your phone (like Goggles did). Apparently they are sourcing content and reviews from Thrillist, Cool hunting, Zagat and a bunch of other places, so maybe this will be more engaging this time around. I haven’t tried it yet, but I am sure it will eventually link up to other services like location based check-ins, etc.
Let’s see what happens.