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Very evocative ad from BGH Air Conditioners, developed by Del Campo Nazca Saatchi & Saatchi in Argentina. I wonder If it is effective too or just an attention grabber and provocateur.

I can’t find the Youtube file, so here is a link: http://adage.com/article/global-news/argentina-s-daring-ads-bgh-air-conditioners/238523/

/Baek