How do you advertise your line of lipstick to a crowd that thinks that Burberry, a 157 years old luxury fashion brand,  is way to expensive and maybe a little old fashioned?

Burberry partnered with Google to create a web utility that, through the use of your webcam, allows you to send a kiss to the person you love the most, sealed with a virtual imprint of your actual kiss, impressively dressed up in a real Burberry lipstick color.

Burberry Kisses

A fun and flirtatious way to engage  the Millennial crowd and lovers of all ages and a brilliant way to spread a little love across the globe.