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Continuing our theme of the last couple of months of air travel, this activation from WestJet has a nice sentiment to it. Surprise the families traveling for Xmas with some VERY NICE surprises. Essentially get their wishes before they take off and hand out presents when they land – right on the baggage belt.

It is in the same vein as the Anthon Berg case – Generous Upgrades, I shared a couple of months ago. Although not quite as smart: https://digitalvinyl.wordpress.com/2013/10/29/anthon-berg-generous-upgrades/