Fantastic use of technology to raise awareness for a great cause.
I love this take on innovation. Designed to innovate the US school system, but with applications to advertising, media, product development in general. A very well defined and structured workshopping process, the right innovation skillsets (both insight, strategy and implementation) and a limited time period does it every time. AND prototyping. Taking that last step from concept to actual product!
Here is a little bit of background from http://www.good.is: “Two years ago the inaugural No Right Brain Left Behind innovation challenge asked the creative industries to dream up solutions that could help the creativity crisis in the United States’ education system. In seven days, the challenge yielded 300 concepts from some of the top creative companies in the nation.”
Not alot to say, just a cool way of engaging the user…
I love this new feature from H&M, enabling users to create their own look by adding clothes and assesories on a virtual dress-up paper doll. H&M has done it before when they alowed us to add our own bodyshape, eyecolour, haircut etc. however this feature, even slightly less complicated, just looks better. I don’t know about the guys, but for a girl, dressing up paper dolls never really gets borring no matter how old you get. /Katrine
Danish top chef Bo Bech has created a cooking school for mobile phones. The great thing about this application is, that instead of written recipes which tells you what to do (seen a 100 times before) – it shows you how. Bo has created 140 short videos, which show us how to either part a chicken, cook a lobster or fry your own French fries. The point made by this Danish super chef is that cooking is simple and that anybody can be successful in the kitchen – if you’ve got your mobile on you.
I’m mentioning this mobile service because it’s a great example of branded mobile utility, as it gives the user true value by just being smarter. Playing a video straight from your mobilephone, which is always in your pocket, and being able to press pause between adding the flour and stirring is just clever.
You can test the service by texting BOBECH to 1969 and get the link for the site.
Check this out – it’s from an amazing site: Information is Beautiful
For the lazy reader or just more visually oriented reader this site transforms ideas and knowledge into beautiful visualizations like the one below.
Just want to share this spoof: Whoany – a fashion blog making fun of the popular Danish blog Anywho. Whereas Anywho has around 80.000 visitors per month, I’m not sure how many visits whoany’s got but it is increasingly popular.
So far it is only in Danish but the pictures are still great fun.