I just saw this. I gotta say, I really like this execution. I guess it’s just an installation with a nice video. But it works. WOW.
Thanks to Mr. Metcalfe for the heads up. I owe you a side of bacon.
Nike+ was my favorite marketing case for years. Now the people at Nike and R/GA have updated the concept into Nike Fuelband, which is essentially a band that converts all you do in a day into Nike Fuel. They motto is if you have a body you’re an athlete.
Not quite sure that I agree that this is as big a step within comms as when they introduced Nike+, but I will certainly check it out. And there is no doubt that this type of thing – utility, service etc. is the future of comms.
Well well well. Looks like Nike did it again. Pushed the envelope for engaging. Basically they created a super cool video. That in it self is good ‘advertising’. Then they included layers or tunnels into this great asset. Layers that will give you bits of information about the players and teams and with social media integration… follow this player on twitter… And as usual the soundtrack rocks… This just checks a lot of boxes for me. Awesome. Now let’s start those Euro’s already. Go Denmark.
Please try the interactive version here: http://go.nike.com/mtin
Just the video:
The great Herminator just showed me this. Don’y know how I missed it. Really cool stuff from both Adidas and Nike. So Adidas are launching a football boot that will gather info on your game og practice session. As soon as you have finished playing, the boots will transmit the data wirelessly to your computer, phone or tablet. It records your speed, distance traveled and top speeds as well as monitoring everything you do at one second intervals. For more detail check out Simplyzesty.
And Nike to their Nike+ to a new level adding more sensors and more stuff you can measure.
I basketball shoes, the sport sensor uses pressure data in combination with an accelerometer to calculate your movement, that way Nike+ Sports Sensor can measure how high your vertical jump is, how fast you’re moving and how hard you’re working all in real time.
You can see more stuff on Gizmodo.
This is really cool. I’m stoked and will start playing both football and basketball immediately.
Just had lunch otherwise this would be the perfect sandwich. It’s the Swedish designer Olle Hemmendorf who was asked to make a spin off of Nike’s Air Max 90. This is what Hemmendorf says on his website:
‘In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.’
And I say: Just eat it! Btw credits to the Cover blog a darker view where I saw the fashionable burger.
Don’t know what this is. But it is obviously conceived in Japan by some very hip Japanese kids. And I do like Nike, as you may have guessed. You can download the track here is you like it. http://nike.jp/musicshoe/
Thank to Mr. Willer from Naked for Tweeting this to my attention.