No words necessary – just watch;)
/Baek
25 Thursday Feb 2016
No words necessary – just watch;)
/Baek
30 Tuesday Jun 2015
Posted Activation, Advertising, Digital, Innovation, Installation, Interactive, Mobile, New Media, Planning, Social Media, Storytelling, Stroke of genius, Tools, Viral
inWe won a Cannes Lion this year for the cool work we created for Coke Zero. Check out the Drinkable Advertising campaign. I had the pleasure of doing the Comms Planning on this one.
/Baek
Winners :: Cannes Lions Archive.
01 Tuesday Jul 2014
Tags
Its called Beautiful Me, and despite the shallow name, this actually sounds quite interesting. The iOS app analyses up to 500 Facebook photos of you and gives you tips and info on skin care, your aging process and make-up color choices. It was developed by ModiFace (another slightly disturbing name) and sounds really useful and cool!
Can’t wait to check it out. Maybe hot pink is not my color after all!
/Baek
Posted by ookristian | Filed under Advertising to Women, Branded Utility, Digital, Gadgets & stuff, Innovation, Interactive
29 Wednesday Jan 2014
YEEEES its here! The super connected bra that only opens if the woman is in love!
It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have worked in the late 60’s and may not be ideal now either. But what a fun product and a really cool way of integrating very complex sensory data into a bra, making it a piece of sophisticated wearable tech! Go get one ladies! If for nothing else, to test whether your current relationship has legs.
/Baek
19 Tuesday Nov 2013
Posted Branded Utility, Digital, Gadgets & stuff, Innovation
inTags
It is really simple. Collect all your cards in one. Digitally. This is essentially Coin. Next step of course is that you will just have them on your phone. But this is a nice first step for now.
Having worked for a lot of banks I wonder what this will do to the top of wallet issue. This will definately eliminate or at least diminish the badge value of a card like AMEX over say Citi. Very interesting.
But most of all a great utility.
We like!
/Baek
05 Tuesday Nov 2013
Posted Advertising, Branded Content, Creative Media, Digital, Storytelling
inTags
Bringing a little class room psychology into the onboard education. Making education entertaining. Whaaat!?! And of course doing the whole thing with behind the scenes footage etc. An interesting way of making ‘inflight’ ATL.
29 Tuesday Oct 2013
Posted Activation, Advertising, Digital, Installation, Interactive, Retail
inFun launch of beer in Madrid. ‘Honoring’ the man that started the prohibition movement Senador Volstead was launched as a hard to get hidden beer. There are some cool on premise ideas and I also like the digital – website inside a fake website solution.
But sending it inside a stuffed teddy… I just don’t know:)
/Baek
22 Thursday Aug 2013
Just read this article on psfk – it talkes about how a Chines innovation – very small mobile phones that look like car keys are becoming a big problem in prisons.
From psfk: “Tiny cellphones that look like key fobs for high-end cars are becoming a big concern over at the UK. It seems that the China-made small mobile phones are being marketed towards prison inmates.
The Times reported that the miniature cellphones have been smuggled into prisons, where they are illegal since they can be used by inmates to direct criminal activities from the inside. Possession of a mobile phone inside a prison is a criminal offense with a two-year sentence and a fine.”
Just goes to show anything can be abused for sinister purposes. That’s why we have Batman.
/Baek
Posted by ookristian | Filed under Branded Utility, Digital, Gadgets & stuff, Mobile, Tools
01 Thursday Aug 2013
This activation is exactly what this blog is about. Bringing together the new and old. The great idea and the brilliant execution, the romantic and the indulgent, the rigor and the magic…
So obviously I love this DM from Kontor Records – apparently the biggest dance music label in Germany. I have a feeling that the technology behind this is quite simple really – more or less just an app that plays music. But the execution is outstanding.
The music sucks though…
/Baek
19 Friday Oct 2012
Posted Advertising, Digital, Social marketing, Social Media, Stroke of genius, Viral
inTags
I don’t think I need to set this up. I start with a quote from a disgruntled Facebook man and then the response from the company… I don’t know where they will go from here but all power to Bodyform
https://www.facebook.com/Bodyform/posts/10151186887359324
/Baek