No words necessary – just watch;)
/Baek
Coke shares VR froma carton of Coca-Cola
25 Thursday Feb 2016
Winners :: Cannes Lions :: Coke Zero Drinkable Advertising
30 Tuesday Jun 2015
Posted in Activation, Advertising, Digital, Innovation, Installation, Interactive, Mobile, New Media, Planning, Social Media, Storytelling, Stroke of genius, Tools, Viral
We won a Cannes Lion this year for the cool work we created for Coke Zero. Check out the Drinkable Advertising campaign. I had the pleasure of doing the Comms Planning on this one.
/Baek
Winners :: Cannes Lions Archive.
Oscar Mayer’s Great American Bacon Barter
12 Monday Jan 2015
Posted in Activation, Advertising, Creative Media, Insight, PR, Social marketing, Social Media, Stroke of genius
Everyone loves bacon, ’nuff said.
/Baek
Aetna 11 initiative – quit the cig’s
20 Thursday Nov 2014
Posted in Activation, Branded Utility, Creative Media, CSR, Installation
Hey folks – not often that I post stuff that I have worked on myself. But this one seems worthy. Aetna’s 11 initiative. What would you do if we gave you 11 minutes back? Sacrifice a cigarette and find out. We built a machine, content, help and a program that enforced just that message.
Enjoy and spread the message #11mins
/Baek
Hair Raising Message
12 Sunday Oct 2014
Posted in Uncategorized
Fantastic use of technology to raise awareness for a great cause.
/Baek
Worldcraft: Bjarke Ingels on creativity and BIG city dreams
17 Wednesday Sep 2014
Posted in Innovation, Installation, Storytelling, Stroke of genius
Tags
Danish Architect maestro, Bjarke Ingels on his philosophy to creativity and building city scapes. Very cool stuff.
/Baek
Self Driving Car Insurance
21 Thursday Aug 2014
Posted in Advertising, Storytelling
Funny Insurance ad from Centraal Beheer. They may be ready to insure the self driving car. But maybe traffic is not quite ready yet.
/Baek
Climate Name Change – Rename the hurricane after your least helpful politician
01 Tuesday Jul 2014
Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!
/Baek
Facebook photo analysis gives you skincare and beauty tips
01 Tuesday Jul 2014
Tags
Its called Beautiful Me, and despite the shallow name, this actually sounds quite interesting. The iOS app analyses up to 500 Facebook photos of you and gives you tips and info on skin care, your aging process and make-up color choices. It was developed by ModiFace (another slightly disturbing name) and sounds really useful and cool!
Beautiful Me App by ModiFace
Can’t wait to check it out. Maybe hot pink is not my color after all!
/Baek
Posted by ookristian | Filed under Advertising to Women, Branded Utility, Digital, Gadgets & stuff, Innovation, Interactive
SNCF let’s you experience stuff worth taking a train ride for
19 Monday May 2014
Posted in Activation, Creative Media, Installation, Interactive
SNCF, the French train operator, has created this very cool OOH experiential campaign, which basically let’s you experience stuff worth jumping on a train to go see!
Super simple and very well made!
/Baek
Digital Vinyl - Comms Blog 